Big Eddy Packaging

Identity + Packaging design

Big ambition, big beers and big history. When Leinenkugel’s wanted to release a line of big but largely unknown beer styles, most of which were brought back from the depths of history books, I knew we had some rich historical craft territory to mine. Craft, process and experimentation are at the heart of all the Big Eddy beers, so I dug through the Leinenkugel’s brand library to discover historical iconography, hand-drew the label artwork and crafted a packaging system that feels just as much at home in the 1910’s as the 2010’s.