Leinenkugel's Summer Shandy

  • HELLO SUMMER

“Summer is loaded with little adventures. So make the most of every sun filled summer day.”

- Jake Leinenkugel

 

Creative Direction + Design

Nothing says summer like a few good friends, a little sunshine, and a fully-stocked cooler of Summer Shandy. Over the last few years, we’ve helped Leinenkugel’s grow their lemonade-infused refresher from a little-known beer from the upper midwest into the fastest growing craft beer in the country – and the originator of a whole new category of shandy beers that have become synonymous with everyone’s favorite season. We signaled the return of summer with a campaign that put sunshine in a bottle, transporting you to that idyllic day at the lake with great friends and great beer. Hello Summer.

Collaboration:

Art Direction: Janson Straub, Tom Gorton  // Copywriting: Mark DiPietro  //  Directors: The Norman Brothers  //  Music: “Felicia” by The Delta Routine