Miller Lite
Game On, Wisconsin

  • GAME ON Rooting for the home team

Art Direction + Design

Doing work for a beer brand is pretty cool. Doing work for a beer brand alongside some of your biggest childhood heroes? Even better.

Miller Lite was looking to celebrate Wisconsin sports and their being an integral part of life in the state. So we got some friends together, brushed elbows with some sports icons, and dove into what Miller Time means in Wisconsin.



ECD: Steve Simoncic  // Copywriting: Mark DiPietro  //  Directors: The Norman Brothers