Brown Jordan

A comprehensive brand refresh for Brown Jordan, the classic American furniture company. Brimming with nostalgic brand equity as Hollywood’s go-to outdoor furniture brand, we set out to transform a piece of furniture into an aspirational lifestyle brand, a more meaningful experience and a call invest in what really matters.

A campaign that reinterprets the brand’s 1950’s tagline “Invest in the Good Life” for the modern context, the campaign ranged from brand strategy, to a complete brand guidelines book, website, print campaign, brand lifestyle films and the design of retail showrooms across the country.