Protecting Your Mobile World

Selected work / 021

Otterbox

Helping OtterBox transition from a phone case maker into a brand that engineers confidence via a new retail shelf presence, Apple partnerships, its own drop testing certification program, campaigns, and event & experiences. During our partnership, market share grew 250%.

Client

Otterbox

My role

Brand system + creative direction + packaging + content

Capabilities

Identity, content, retail, events, trade education, creator partnerships

Masonite solid core door project

01 / The idea

Protecting your mobile world.

OtterBox’s toughness gave people a reason to trust it. Showing how that protection fit into their lives gave them a reason to care. We connected the two to make “engineering confidence” tangible and demonstrate what the products could withstand and what confidence means in people's lives.

Person with curly red hair wearing a bright pink helmet with 'S1' on it, grimacing and appearing to spit against a reddish-brown wall.
CD+P Drop Protection
Penguin standing upright on a wooden floor indoors, touching a window pane with its flipper, looking inside a dimly lit room with framed pictures on the wall.
Making the Case For Frosting / Defender
Penguin standing upright on a wooden floor indoors, touching a window pane with its flipper, looking inside a dimly lit room with framed pictures on the wall.
Alpha Glass
Open booklet on a yellow background showing a two-page spread: left page features a photo of three people walking outdoors in a forest with large yellow text saying 'WE ARE OTTERBOX'; right page displays a brand architecture chart with sections including positioning, brand pillars, community, trade, consumer influencing, events, and strategies.
Replace with project detail two

02 / product ecosystem

More than a phone case

With the uniVERSE Case System, we helped OtterBox take its protection story into a broader world of mobile accessories. The launch showed how that brand equity could stretch beyond the phone and protect theirmobile lives, wherever it takes them.

Open booklet on a yellow background showing a two-page spread: left page features a photo of three people walking outdoors in a forest with large yellow text saying 'WE ARE OTTERBOX'; right page displays a brand architecture chart with sections including positioning, brand pillars, community, trade, consumer influencing, events, and strategies.
Replace with project detail two
clarity, creativity, and creating value for international brands